Why do we find ourselves hand-wringing over the reported £50million deal for England centre back Ben White?
What's another few hundred million to the sort of people who have so much money that the concept is now essentially abstract?
Is this another one we will rue getting away or a sign that Arsenal are finally wising up to the market?
Who stays and who goes? We run the rule over the current Arsenal squad
If, at the start of this campaign, we were told we'd concede fewer goals and win more games this year than last, who wouldn't have been delighted?
Arsenal were dumped out of the Europa League and deservedly so. To think it was at the hands of Unai Emery, the man who wasn't good enough to avoid the sack, adds a layer of irony that twists the knife in our guts.
In no uncertain terms, the club's season very much rests on the Europa League and anything but success would spell trouble both in the short and possibly long term too.
In the end, it turned out to be one of Arsenal's best performances of the season. No ifs, no buts, they were excellent from start to finish and were full value for the win.
It is Jack and the Beanstalk brought to life; the priceless Arsenal cow long nurtured traded for the magic beans of the European Super League. At least Jack ended up with a beanstalk and an adventure...
We have sacrificed our soul in the pursuit of extra millions and a place in which to place our snout in the trough.